Don't Let Your URL Be Too Specific: If you sell a product online, owning the name of your product as a URL is important.  However, if there's any chance you may expand your business in the future beyond that one product, then don't use a product name as your main business website address.  Make sure the URL address you get is general enough to allow you to grow as a business online in the future. 

Get a Brand or keyword focussed URL? What do your customers call you?  How do they recall your name?  Does everyone remember your company by what you do?  Or, is it your location or even your personal name that makes people remember your business?  These are all important things to think about as you decide what URL address to get.  You want your web site URL address to reflect what you do, and how your customers remember you.  For example, if you're a locksmith and you're based in Salt Lake - then SaltLakeLocksmith.com would be an excellent URL address to get. 

Get Keywords in Your URL:  Keywords is just a term that refers to what a customer or prospect enters into Google when they are looking for a business website like yours.  Getting your website’s keywords into the URL address you get will help you get more free search engine website traffic. 

So, make sure you leverage what customers remember and know about your business in the URL you get.  After all, there's a good chance that's what customers will type into Google when they're trying to find your website.  If your URL address is the same as what a prospect or customer types into a search engine, there's a better chance for your web site to show up in the search results.  However, don't go overboard with stuffing keywords into your domain.  Remember that getting a short URL will help your customers remember your website address so they can visit you again in the future. 

Get a Memorable URL Address: A good URL website name is one that helps brand you above your competition. Getting a URL that is unique, easy to type, and easy to remember will help you get more traffic and therefore revenue in the future.

Get a Simple URL Address:  Good branding now days includes getting a URL web site name that is as uncomplicated as possible.  Your customers won't remember your simple website design with a complicated website URL like VillageDVDRecordShopOnWaverly.com, which may match what you sell and your location - but it's still not a good domain name.  No one will remember that URL, which means they won't be able to type it into their browser bar to visit your site in the future.  They also won't be able to recall the name of your URL when they're telling their friends about how cool your store is. 

Get a URL Address that will Last:  Resist getting a URL that includes whatever the current fad is at the time.  Most likely you'll have your website on the URL you get for a long time, so don't get too fancy with a current fad.  Remember when putting "e" before every URL was all the rage?  Or, when businesses wanted "Y2K" or "Millennium" in their website URLs?  Yep, that didn't stand the test of time. 

Get a URL Name that Looks Good: Your URL address should be visually appealing. Using double letters in URLs like KBAAgency.com is confusing.  Too many people will leave out one of the double letters and then won't be able to find your website.  However, if you do need to get a double letter URL, make sure you get the typo version as well like KBAgency.com.  That way you can redirect the typo URL to your website and you won't miss any traffic if people type in the wrong URL. 

Also make sure your URL doesn't say something you don't realize.  For example, a business at one time used the domain MensExchange.com.  However, it didn't reflect well on their brand or business when people didn't include the upper case letters.  Read the URL without the upper case "E".  Yep, that is an entirely different meaning.  You don't want visitors to confuse your website URL for an adult web site. 

Don't Get One of the New URL Extensions: ICANN has just started selling new custom top level domains.  Forget about getting a custom URL extension.  It's way too expensive.  Plus, your customers won't remember it and they'll most likely go to the .com version of your URL.